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Business - A level / BTEC

Year 12 (A level) 

Term Topics taught and learning outcomes
Term 1.1
  • Describe the main aims and objectives of McDonalds, and measure the degree to which they are achieving these aims and objectives.
  • Describe the roles and responsibilities, skills and qualities and training and development opportunities of a manager, a supervisor and an employee in Proctor and Gamble.
  • Discuss the different types of business ownership and relevant sources of finance, different types of business resources and business planning.

ASSESSMENT

Exam style questions based on topics covered.

HOMEWORK

Practise exam questions to support assessment.

Term 1.2
  • Illustrate with examples the external factors which have affected McDonalds ability to achieve its aims and objectives.
  • Illustrate methods of motivation used in Proctor and Gamble and relevant PEST factors in the workforce plan.
  • Use breakeven formula and breakeven charts to assess financial position. Development and monitoring of cashflow forecast.

ASSESSMENT

Exam style questions based on breakeven and cashflow forecast.

HOMEWORK

Practise questions to prepare for assessments.

Term 2.1
  • Discover how the marketing activities of McDonalds have contributed to their success.
  • Create recruitment documentation for a job vacancy at Proctor and Gamble, plan and take part in a mock interview as part of an interview panel for the post.
  • Creation and monitoring of profit and loss accounts and interpreting findings. Comparison of different types of budgets and how they are monitored.

ASSESSMENT

Exam style questions on profit and loss and budgeting.

HOMEWORK

Practise questions to prepare for assessment.

Term 2.2
  • Analyse how enterprise skills and teams in McDonalds have contributed to their success using examples.
  • Analyse how the recruitment documentation, interview process, training and motivational methods used and the PEST factors on the workforce plan have contributed to the effectiveness of the recruitment process.
  • Apply all theory covered to case study supplied by exam board. Interpreting the financial situation of the business in question.

ASSESSMENT

Practise exam questions based on case study.

HOMEWORK

Preparation of answering a question by devising a structure to use.

Term 3.1
  • Judge how McDonalds has achieved its main aims and objectives and evaluate the key factors that have contributed to this.
  • Judge the effectiveness of the recruitment exercise's selection process and recommend ways in which it could be improved.
  • Revision of material covered.

ASSESSMENT

Exam questions.

HOMEWORK

Revision.

Term 3.2
  • Unit one completed
  • Unit two completed
  • Unit three exam will be taken so students will be preparing for Year 13 course.

ASSESSMENT

Selection of business to base business plan on.

HOMEWORK

Research into chosen business area.

Year 12 (BTEC)

Term Topics taught and learning outcomes
Term 1.1
  • Describe different types of businesses, their purposes and ownership using at least two examples.
  • Investigate how business resources are obtained and managed by defining human, technical and physical resources and discussing how they are managed.
  • Explore the concept and techniques of marketing and apply knowledge to two business examples.

ASSESSMENT

Unit 1 The Business Environment - Criteria
Unit 2 Write up of first draft of P1, P3, M1, P4, P6
Unit 3 Introduction to Marketing - Criteria P1, P2

HOMEWORK

Complete research into the activities and purpose of two business organisations of your own choice.
Unit 3 Introduction to Marketing - Research the history, activities and marketing techniques used in two business organisations.

Term 1.2
  • Consider the stakeholders who influence different businesses and discuss the impact they have on two contrasting organisations.
  • Discuss how business control and manage budgets.
  • Compare and evaluate the marketing techniques used by two businesses.

ASSESSMENT

Unit 2 Completion of draft of M4, D3, D1, 
Unit 3 Introduction to Marketing - Criteria M1, D1

HOMEWORK

Unit 1 The Business Environment - Criteria P2, P6, M1, D1
Unit 3 Introduction to Marketing - Find research/statistics/data which supports your recommendations for improving the effectiveness of marketing techniques.

Term 2.1
  • Create organisation charts for two contrasting organisations and explain how the style of organisation helps them achieve their purpose.
  • Investigate how businesses recruit and retain staff.
  • Examine the purpose, use and limitations of market research and understand it's role in the development of marketing plans.

ASSESSMENT

Unit 1 The Business Environment - Criteria P3, P4, 
Unit 2 Preparation of first draft of P2 and M2.
Unit 3 Introduction to Marketing - Criteria P2, P3, M2

HOMEWORK

Unit 3 Introduction to Marketing - Complete your own market research for two businesses and analyse the results.

Term 2.2
  • Compare the challenges to selected business activities with two businesses who operate in two different economic environments.
  • Ensure all material from case study visit is threaded through all work completed so far.
    Preparation for meeting with case study.

    Preparation of work for M4, D3 and D1.
  • Illustrate the use of two analytical techniques in marketing planning and investigate ways in which the validity of market research can be improved.

ASSESSMENT

Unit 1 The Business Environment - Criteria P5, M2
Unit 2 Review of draft 1.
Unit 3 Introduction to Marketing - Criteria P4, D2

HOMEWORK

Unit 3 Introduction to Marketing - Research common analytical techniques.

Term 3.1
  • Analyse how political, legal and social factors have impacted on the two businesses you have chosen.
  • Discuss how financial ratios can help measure performance.
  • Consider the different types of customers that a business targets and how they succeed in meeting the needs of each target market.

ASSESSMENT

Unit 1 The Business Environment - Criteria P6, M3, D3
Unit 2 Preparation of draft version of P7, M3, D2
Unit 3 Introduction to Marketing - Criteria P5

HOMEWORK

Unit 3 Introduction to Marketing - Research the different market segments of two businesses.

Term 3.2
  • Evaluate how future changes in economic, political and social factors will affect the strategy of one of your chosen organisations.
  • Act on feedback given during first draft stage and act on advice.
  • Investigate the concept of the marketing mix and create a marketing mix for a new product or service which meets the needs of its target market.

ASSESSMENT

Unit 1 The Business Environment - Criteria D2
Unit 3 Introduction to Marketing - Criteria P6, M3

HOMEWORK

Unit 3 Introduction to Marketing - Explore ideas for a new product or service for a chosen business.

Year 13 (A level) 

Term Topics taught and learning outcomes
Term 1.1
  • Choose a business and prepare a business plan. Carry out primary and secondary research into chosen area, setting relevant aims and objectives. AO1
  • Choose a business to prepare a promotional campaign for and carry out primary and secondary research into promotion for chosen market. Set relevant aims and objectives for the promotional campaign. AO1
  • Identify the elements of the marketing environment in national and international markets.

ASSESSMENT

Assessment of draft AO1 for Units 8 and 10.

HOMEWORK

Mini project investigating how the marketing environment affects a specific business industry. 
Conduct primary and secondary research for Units 8 and 10.

Term 1.2
  • Create a marketing plan relating to chosen business. AO2.
  • Discuss the characteristics of the chosen target market of the business and explain how the promotion campaign will meet the needs of the target market. AO1.
  • Explain how the marketing environment affects the costs, revenues and profits of a business.

ASSESSMENT

Assessment of draft marketing plan.
Assessment of target market section of work. AO1.

HOMEWORK

Analyse research to establish the characteristics of the target market.

Term 2.1
  • Improve on existing operations plan. AO2.
    Create a financial plan. AO2
  • Develop a comprehensive promotion campaign including details of costs, timings and promotional mix and how the campaign is designed to achieve its aims and objectives. AO2
  • Analyse secondary data in order to assess key changes in the marketing environment of a business.

ASSESSMENT

Assessment of draft operations plan. AO2.
Assessment of promotional campaign. AO2.

HOMEWORK

Produce designs for chosen promotional materials.

Term 2.2
  • Finalise the financial plan for a chosen business.
  • Analyse promotional materials using the AIDA model and discuss the capability of the promotional campaign in achieving its aims and objectives. AO3
  • Evaluate a business' response to changes in its marketing environment.

ASSESSMENT

Assessment of draft financial plan. AO2.
Assessment of analysis. AO3.

HOMEWORK

Analyse findings of research to support arguments for AO3.

Term 3.1
  • Evaluate your entire plan using ratios, SWOT and PEST analysis.
  • Evaluate the suitability of the campaign's promotional mix based on an assessment of its ability to achieve its objectives, costs of activities compared to resources available and customer attitudes. AO4
  • Justify marketing strategies based on an analysis of changes in the marketing environment for a variety of businesses.

ASSESSMENT

Assessment of draft evaluation.
Overall assessment of Unit.

HOMEWORK

Improvements to previously assessed work.

Term 3.2
  • Unit 8 assignment will be submitted to the exam board before half term. Lessons to be used for revision for Unit 11.
  • Complete Unit 10.
  • Complete revision exercises and past papers in preparation for the examination in June.

ASSESSMENT

External examination in June for Unit 11

HOMEWORK

Revision Unit 11 examination

Year 13 (BTEC) 

Term Topics taught and learning outcomes
Term 1.1
  • Carry out various types of market research methods such as surveys, questionnaires and focus groups.
  • Explain different types of business information, their sources and purposes and analyse them. Evaluate the appropriateness of business information used to make strategic decisions.
  • Identify how two organisations plan recruitment and explain the impact of the legal and regulatory framework on recruitment and selection.

ASSESSMENT

Unit 10 Market Research P1, and P2 criteria
Unit 13 Recruitment and Selection P1 and P2 criteria
Unit 4 Write up of draft P1, M1 and D1.

HOMEWORK

Collect research findings by carrying out a method of primary research using a specific sample.
Unit 13 research two businesses' recruitment processes.

Term 1.2
  • Explain how different market research methods have been used to make marketing decisions within selected situations.
  • Present complex internal business information using three different methods appropriate to the user's needs.
    Evaluate the external corporate communications of an existing product or service and produce some corporate information.
  • Prepare recruitment documents for a vacancy in a chosen business and plan to take part in a selection interview.

ASSESSMENT

Unit 10 Market Research P3 criteria
Unit 13 Recruitment and Selection P3 and P4 criteria
Unit 4 Draft write up of P2, P3 and P4.

HOMEWORK

Unit 13 Create a CV for yourself

Term 2.1
  • Plan market research for a selected product or service of student's choice using appropriate methods of data collection.
  • Evaluate the effectiveness of business information and its communication as key contributors to the success of an organisation, using examples to illustrate your points. P2, P3, P4, D2
    Correct drafts produced so far: P1, M1, D1
  • Compare the purposes of the different documentation used in the recruitment and selection process. Evaluate the usefulness of the documents in an interview pack for a given organisation.

ASSESSMENT

Unit 10 Marketing Research P3 and M1 criteria
Unit 13 Recruitment and Selection M1 & D1 criteria
Unit 4 Draft write up of D2.

HOMEWORK

Unit 4 Complete amendments to criteria covered so far.

Term 2.2
  • Conduct primary and secondary market research for your chosen product or service using identifiable sampling techniques.
  • Review work completed on P2, P3, P4 and D2.
  • Prepare work on P5, P6, P7 and M2.
  • Prepare and participate in a selection interview as a candidate and interviewer.

ASSESSMENT

Unit 10 Marketing Research P4 criteria
Unit 13 Recruitment and Selection P4 and P5 criteria
Unit 4 Draft write up of P5 and M2

HOMEWORK

Unit 13 Research interview skills and techniques

Term 3.1
  • Interpret and analyse findings from the research presenting them clearly using graphs, charts and other appropriate methods.

Unit 4

  • The project has been submitted to the exam board before Easter. Students may amend work if the previous submission was the first one.
  • Analyse your contribution to the selection process and evaluate your experience of planning and participating in the recruitment and selection process.

ASSESSMENT

Unit 10 Marketing Research P5 criteria
Unit 13 Recruitment and Selection M2 and D2 criteria
Unit 4 Draft write up of P7.

HOMEWORK

Prepare a presentation to the class to discuss the findings from your research.
Amend Unit 4 drafts to include action to feedback.

Term 3.2
  • Evaluate the market research which you have carried out and evaluate the findings from the research undertaken.
  • Write up of Unit 4.
  • Complete Unit 13.

ASSESSMENT

Final completed assignments